Simply Calicious
Real food,
Real Passion
Meet our Founder
Growing up on a fruit farm, food has always been central to my life. Fresh from the orchard, vibrant and bursting with flavour, it fuelled my days and shaped my appreciation for real, wholesome ingredients.
From eighteen to twenty-two I worked part-time for several fantastic small food producers, handing out product samples at agricultural shows. At twenty-three I swapped a field for a meeting room and started a twenty-year career in food. I worked across marketing, sales, supply chain, international and general management for a large multinational. I gained invaluable insights into the inner workings and pitfalls of the food industry.
Driven to create something more meaningful, I left the corporate world. I then took on consulting work and launched prepared home delivery meals in five major markets for a large gym operator.
Throughout my journey, I noticed a critical disconnect between the food industry and what people truly need. Their focus on profits and market share often leads to quantity over quality. Misleading labels, artificial ingredients, excessive added sugar and salt, ultra-processed foods, cheap fillers and empty calories have become the norm. These practices contribute to health problems like obesity and diabetes.
This is why I started Simply Calicious. I believe in providing great-tasting food made from whole food ingredients and in meal sizes tailored to your health and wellness goals. Food that doesn’t compromise on quality for the sake of volume and profit growth.
Serving a Better Future
Our consultant dietitian Chloe shares our passion for balanced nutrition from whole food ingredients and in the right quantity.
Why Choose Simply Calicious?
Simply Calicious is more than just a meal delivery service. We're passionate about helping people achieve their health and wellness goals.
We believe in simplifying your path to your well-being with the perfect blend of taste and health, in the ideal meal-sizes for you.
Our Simply Calicious meals are:
Calorie-controlled: portions tailored to your wellness goals- Nutrient-dense: all wholefood and no fillers
- Artisanally cooked: all fresh, cooked by hand in small batches by our chefs